And they're aiming higher than Hooters. So to speak.
Meanwhile, over at Twin Peaks, a franchise based on a mountain lodge theme where the girls wear plaid tops, suspenders and hiking boots, CEO Randy DeWitt says that his breastaurant is a lot more high brow than Hooters.
'I knew guys like me would like a man cave where the waitresses are pretty and friendly, and we thought we could create a concept sufficiently differentiated from Hooters,' he said.
'I thought Hooters had taken the low-brow route, and we're taking the high road. We have higher-quality food, and the uniforms on our girls are more finished. Hooters is more blue collar. We do well where Hooters isn't accepted.'
I can't even begin to explain everything that's wrong with this.
(thanks for pointing this out, you-who-know-you-are)